Teen Choice Awards Energy Offset Generated By Fans. Child Labor Yields Powerful Results

December 31, 1969
For the 4th year in the row, Global Inheritance partnered with the  Teen Choice Awards to help educate young people everywhere about the environment. This year’s activation was the biggest to date as we took over Hollywood and Highland for 5 days. Kids, talent, tourists and Los Angeles area bike clubs took turns creating electricity and help to offset the award show broadcast.

To achieve the energy offset, Global Inheritance loaded in to Hollywood & Highland a special edition of the Energy Playground that featured  35 Tour de Energy bicycles, energy seesaw and human hamster wheel. This high power set up offered everyone the chance to burn off a few calories while providing a multiple photo opportunities to document your part of award show history.  Energy produced on site was stored in a lithium ion battery storage, Energy Well.  As the Energy Well filled up with bike power the well’s stores were dumped onto the grid via the Hollywood + Highland power system.  Over the course of the activation riders generated over 48 kWh of energy.  This production coupled with power purchased from wind farms offset the demands of the teen choice broadcast.  
The activation ran from August 3 to 7 and over the course of the event saw hundreds of participants who rode, ran, or teeter-tottered to help offset the Teen Choice awards. Participants of all kinds joined the activation.  Spin instructors lead classes to involve participants. In addition to knowing that they’d done their part to aid the offset participants were also rewarded with prizing for their participation.  The best prize of the activation was awarded to the 2 riders each day who were able to spend the longest time riding.  These riders were rewarded with new bicycles from Schwinn.  To win this reward most riders spent over 5 hours riding.

Take a trip down Energy Offset lane - view the photo gallery.

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